A company’s logo is their mouth piece, their spokesperson in the digital and printed realms that communicate the company’s message twenty-four hours per day. It should reflect the personality and culture of the establishment, as well as the values and vision of the company. A good logo is classic and timeless in terms of it enduring many trends through time without losing its power or diluting its message. Fashions come and go – for logos and design in general – but a good logo should stand strong through the years rolling by. It should be communicating the message from the billboards and the letterheads and the social media graphics and the vehicle branding until the brand becomes so recognised and familiar, that it becomes a part of daily life.