Branding_002
15472
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Category
Branding, Corporate Identity Design, Event Branding
About This Project

BRIEF
This annual summit addresses the government and economic sectors’ responsibilities and opportunities to improve connectivity for all in the country. Of the 3.9 billion people in the world who have no internet connectivity, 22 million of them are in South Africa. The summit aims to close the digital divide, expand economic opportunities, reduce inequality and build an equitable society. The summit attracts delegates from government departments, private enterprise and industry leaders. There was a need for a sophisticated complete visual identity incorporating many elements, both physical and digital. Such a large-scale event demands a seemingly endless shopping list of items that need to be designed!

DESIGN
First item on the list, design the visual identity of the event. It should radiate friendliness and sophistication, making it feel accessible and valuable. The main image of the globe with South Africa as the point of interest was a well-suited visual representation of the aims the summit wanted to achieve. The complimentary oranges were chosen to demonstrate friendliness, accessibility and intelligence. A strong and tech-minded font was chosen for the logo and headlines, and then a welcoming serif font for the body text.

ELEMENTS
1. Event visual identity + logo
2. Document folder that doubles as an event agenda
3. Letterhead
4. Powerpoint templates for cover and inside pages
5. Digital Elements: Electronic invitation
6. Corresponding online RSVP system web banner
7. Social media adverts
8. Holding slides
9. Various web banners
10. Signage: Feather, pull up and telescopic banners
11. Directional signage
12. Event collateral: Menu
13. Name badges and lanyards
14. Delegate registration desk