Branding_001
15379
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Category
Branding, Corporate Identity Design
About This Project

BRIEF
This company is a dynamic force in the ICT sector with many pokers in the fire. The main company focuses on assisting organisations in achieving their digital transition strategies, by providing an agile and flexible support structures. They have branched out with onsite support for smaller business and private clients. The client frequently needs fresh design for their real world presence in the form of exhibition stands, billboards, brochures, folders, banners, gazebos, business stationery and corporate gifts for their clients like diaries and mouse pads. Then there is the digital design for HTML email signatures, social media platforms, digital advertising, remarketing banners and electronic invitations.

DESIGN
This client enjoys bold and colourful design. The logo sports bold greens and blues that translate very well into design elements that keep the design fresh and interesting. The fonts were chosen for the clarity in communicating the message, with a secondary futuristic font for the billboards to add some fun and highlight the technological aspect of the business. The imagery that works well with the ethos of the company are rich in complexity and also warm and engaging.

ELEMENTS
1. Digital collateral: electronic invitation
2. Social media branding images
3. HTML email signature
4. Social media adverts
5. Printed material: 4-page concertina fold brochure
6. Business cards
7. Invitation
8. A5 brochure
9. Notebook
10. Diary
11. Event & exhibition collateral: gazebo
12. Pop-up banners
13. Sharkfin banner
14. Tablecloth
15. Exhibition stand
16. Printed elements: Tender documents folder
17. Mouse pads
18. Magazine advert