The logo forms the cornerstone of a company or entity’s branding message. A well designed logo encapsulates the personality, vision and mission of the company. Following on from the logo, the corporate stationery stands behind it like the supporting cast supports the lead actor in a movie – always strengthening the message of the logo.
In the corporate arena it is essential that all the business stationery all work together as a cohesive team. That means that the business cards, letterheads, presentation templates, corporate folders, social media images, advertising and all branding follow the same recipe. The recipe is the Corporate Identity Manual that specifies the exact use of the logo, all colours, fonts and images. By following the recipe, companies ensure that their marketing and brand are always on point, and this strengthens the power of the brand. It is important to not allow the brand message to be diluted in any way. With years of experience for designing for the corporate world in various sectors, I understand the requirements inside out.