There can be no doubt that a company’s digital presence carries crucial importance. The first point of contact for most people will be with the website, or perhaps through an email signature. The branding standard should follow like a golden thread throughout the entire branding effort – in the realms of digital and print. In the world of ever-increasing speed and quality of displays on our devices, it becomes even more important that the brand message be on point.
The digital branch of the marketing strategy should involve at least these things (and these happen to be my specialties)
Things are changing fast in the digital world and with the right strategy, it is a great way to reach your clients, fast and cost-effectively.